Sharpening Sales Capabilities with Proprietary Software
3 min read
An international freight company was overloaded with leads and lacked an automated way to forecast and match capacity to incoming inquiries. Most companies might think additional staff is the solution. Spark Equation approached the problem with an engineering mindset and designed an efficient and sustainable software solution that increased the number of processed leads by over 4,000 a month, increased customer satisfaction, improved operational efficiency, and increased fleet utilization by 15%.
at a glance
- Increased Lead Processing by over 4,000 a month
- Enhanced Day-to-Day Operations
- Improved Communication Processes
- 15% Fleet Utilization Increase
- Custom Intake System
- Increased Customer Satisfaction
- Proprietary System
- Email Parsing Engine
- Internal Load Boarding Engine
- Capacity Matching Engine
As a result, a highly advanced and customized lead processing system was engineered and integrated with an internal load board and a capacity planning system.
The product was designed to extract shipment information from the lead system and match it with the number of loads being dispatched to a specific region. The lead processing system categorized and organized daily email leads in the intake board by, parsing emails, extracting data, transforming emails, and loading them back into an organized and lead matching system. By categorizing leads in this format, the integrated capacity planning system allowed the logistics company to forecast their demand and target shipment routes for the highest operational efficiency and fleet utilization.
Our approach Our clients' success is our success
One of the many ways that companies can overtake their competitors is by continuously investing in their software development. This can help increase operational efficiency, customer satisfaction, and open doors to potential revenue. A great engineering partner is essential and can make the difference between simple automated lead processing and streamlined, optimized revenue generation.
Building Software That Works
* We take our clients’ confidentiality seriously. While we've changed their names, the results are real.